Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube. Watch it here.
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Editor's blog
My Film Festivals news
- Local Sightings is Seattle’s only festival dedicated to Pacific Northwest films and filmmakers
- Silk Screen is celebrating its 13th Annual 10-day Asian American Film Festival on September 22-30, 2018 in Pittsburgh
- Cult directors Harry Kümel and Philippe Mora return to Oldenburg with new projects presented at Matchbox Coproduction Lounge
- AOF Begins Today
- 2018 Jewish International Film Festival in Australia set multiple dates
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