Imperial Savage and Creation Entertainment Media, alongside global industry partners and friends, will be discussing the changes in the industry as well as financing and equity opportunities in the "new normal." This live panel will be on Zoom 11/11 at 11AM PST. Link will be provided upon registration, Filmfestivals.com readers will receive a waiver: use the Promo Code: AFM for Complimentary Panel Access
Panelists Include (more details below):
Bruno Chatelin - Co-founder of filmfestivals.com and a Festival/Market Expert , FRANCE
I am so proud to share with the festival community and our network these amazing films which I have selected for festival consideration. They are part of our 'Ones To Watch' section. And I believe each of them has a story that can change the way we see life and will resonate on the circuit.
MY VIDEO MEMORIES: Stallone in Cannes 1993 for the AMFAR charity gala
Cliffhanger starring Sylvester Stallone was selected to screen as a special event at Cannes Film Festival France May 1993 The film was distributed by Sony and I was in charge of the marketing.
Ampazing memories from Sly in front of thousands of people gathered on the Canal + set, massive crowd packed for hours in front of the Palais... Sly and Mario Kassar (Rambo and Cliffhanger's producer) walking the red carpet...enjoying "best day in my life" as Sly told me that evening!
As head of marketing for Sony in France I had arranged a very busy schedule, live appearance at Canal + on the martinez peer, landing from a huge yacht which, the Port Authorities later told us had been spotted on the radar at 45 knots (Sly would you like to drive the boat I had offered?) I remember climbers, fake snow on the Palais, climbers coming down from the roof of the Palais, the Eye of the Tiger score, the whole team on a bliss.
That year at Sony we had two action actors in town: Arnold and Sly (Cliffhanger and Last Action Hero), it was also a power media battle as Dennis Davidson (DDA) recalls in an interview with Bruno Chatelin: DDA was in charge of the AMFAR gala headed by Liz Taylor, the screeening was charged for the first time in Cannes history 300F / 45€?
I understand a compromise had been reached between Sony and Carolco Mario Kassar, Ted Shugrue... and a decision to split the media campaign in two, LAH opening week, Cliffhanger second week; the big posters were split... in each case the media results were exceptionnal, the awareness huge...and producers and talent happy!
Dennis Davidson remembers the challenges and negotiations...
Great memories and so funny to see myself next to Arnold Schwarzenegger, on this video I jave just found; offering himsome protection against the crowd... or was it the opposite ?
I am also quite proud of the exposure we have received for the film (against a mere 5000€ budget renting a barge from Marseille to host the 17m high inflatable Arnold, produced in LA) That gave us front cover from almost every daily magazine in the world. Things money could not buy...Hot air balloon, a barge and some guts when dealing with refusal in negotiations of the necesary authorizations from Cannes OR from the port authorities...
I am proud to share with the festival community and our network these amazing films which I have selected for festival consideration. They are part of our 'Ones To Watch' section. And I believe each of them has a story that can change the way we see life and will resonate on the circuit.
In Memory of Rob Stewart
December 28, 1979 – January 31, 2017
January 31st marked the day three years ago when the world lost celebrated filmmaker and biologist Rob Stewart during a tragic scuba diving accident.
Rob was a Hero; an activist for the sharks and an advocate for the oceans; a friend to many, brother, son, uncle, yogi and a client in my BEST FOR FESTS label since 2012. I miss our phone conversations and the hundreds of festival wins we brought for his films.
1.Bruno, you are a champion of global film and filmmakers. How did you first start on this journey?
I have a marketing background (HEC business school) and was working at JWT, an international advertising agency for the LUX toilet soap tagged ‘The Soap of the Stars’ and I researched its amazing history. The global brand had the same positioning since 1925 and put up a campaign with archives, videos, posters and ads, to which French media gave massive coverage.
I was then contacted by a headhunter search firm as Columbia TriStar Distributors in France were looking for a strong candidate with both marketing experience and a taste for film.
I was interviewed on the film Stand by Me by Rob Reiner, and got the job on the basis of the recommendations I wrote. I moved up from marketing director to managing director, merged 20th Century Fox and UGC and co-founded filmfestivals.com in 2000. Since then, I have been around festivals in many capacities and often consulted for filmmakers in need of a festival marketing strategy.
2.What were some of the top titles of the 250 films you launched, while working as marketing director for Columbia TriStar? Any highlights?
To name just a few, I worked with Claude Lelouch, Costa Gavras, Terry Gilliam, Stephen Frears, Kenneth Branagh, James Ivory, Francis Coppola (Dracula), Steven Spielberg (Hook), Woody Allen, Sean Penn, Tom Hanks, Al Pacino, Martin Scorsese, Michael Bay, James Cameron, Roland Emmerich, Arnold Schwarzenegger, Sylvester Stallone, Jean Claude Van Damme, Bruce Willis, Julia Roberts, Jack Nicholson, and many others.
One of the highlights was Boyz n the Hood launched in Cannes, with the amazing satisfaction of contributing to building the career of its first time director through our work. The film earned two Oscar nominations. The Cannes presentation had an impact at the box office translating to an additional 40 million dollars according to the studio chief.
I was very happy to share this story (and how we built it) in Cannes this year with his daughter Justice Singleton. She came to walk in his very footsteps and I helped her to organize and navigate the Cannes’ madness. She told me, “Bruno you made my day the same way you did to my father’s’ Wowwwww!
I should also mention the films for which I was able to contribute with locally designed strategies and campaigns. These include The Doors, Dracula, Philadelphia, The Addams Family, Field of Dreams, Groundhog Day, Baron Munchausen, ID4 and others. Most had something to do with festival stories as well. Clearly, I cannot name them all, but loved them all, like children, so it’s hard to say which one is my favorite.